email

Mastering UX Day 1: UX Strategy

Tuesday 23 March 2010
Amsterdam

Instructors: Gilbert Cockton and Iwan Cuijpers

User Experience Strategy
This day is all about the User Experience strategy. User Experience stands or falls with a solid strategy that is embedded within the fabric of your organization. We will discuss how an effective strategy for a project can be developed and applied.
Split into six topics it shows how participants can get their problem and solutions spaces mapped out and gather their various requirements.

Part 1: concepts & technology
During part 1 we look at the problem space of a project how it translates into a concept and what this means for our technological strategy. Examples of topics in this part are:

  • The Quadricentric Design:

    • What are the business needs?
    • Online strategy (e.g. why do we need online and for what needs)
    • The if? Or: what product research is necessary, do we need competitive audience
    • And for whom? In other words how to segment the audience?
    • And at the core of all: what is the long term focus?

  • The technical:

    • Platform, budget and what technical strategy to use;
    • Development process and UX Process and in detail Agile and UX.

  • The Business:

    • Mission, vision and the business plan in the short and the long term;
    • The digital presence strategy (informative site, community, mobile, etcetera

  • Iterating:

    • Understanding the cyclical nature of UX
    • The concept of iteration in a design process and how it works per design activity

Part 2: The Design Disciplines of User Experience Design
Part 2 is about how this then translates into your design strategy. What is it, what kinds of designs are there and which do I need? But most important of all, it covers what kind of User Experience Design strategy suits your daily practice best. Examples of topics in this part are:

  • Conceptual design:

    • Concept creation and review;
    • Persona;
    • Branding;
    • Design rationale.

  • Interaction design:

    • Process flow;
    • Guiding principles;
    • Standards and guidelines;
    • Storyboards;.

  • Graphic design:

    • Visual direction
    • Typology, grid, color and the use of imagery.

  • Information Architecture:

    • Navigation structure
    • Naming conventions
    • Documentation gathering and the content inventory.