Beter Horen
Designing for lead conversion with the new Beter Horen website
Background
Beter Horen is market leader in hearing aid retailing in the Netherlands. The previous version of their website focussed mostly on branding. Understanding that the website could have a bigger role to play, particularly in lead conversion, Beter Horen set out to replace the old website with a new one. Marketing was in the lead.
Beter Horen is part of a worldwide company called Amplifon, based in Italy.
The solution
Stroomt responded by designing a short term concept that was focussed on lead conversion. However, that was just the first step. Stroomt took Beter Horen through a strategic process in order to transform their online presence from a website to an online channel. The result was a roadmap that will take Beter Horen to a new level of business in their domain.
The new designs were used to create a matching website for Amplifon sister companies in Italy and France.
The process
The project process we followed was as follows:
- Background discussion with Beter Horen in order to determine:
- critical success factors
- project requirements
- current situation
- Interview stakeholers to determine:
- Current technical state of the art
- directions for new development
- Did user research in order to:
- Determine target group needs
- Refine the website concept
- Test long term solutions
Who was involved
Stroomt took the typical team apporach so that deliverables were a group activity.
Iwan Cuijpers was the User Experience Strategist and conceptual designer. He was primarily responsible for the short term concept and the long to mid term solution strategy. Donald Harting from Frismedia was the visual designer for the short term concept and detailed design.
