Vodafone

QuickScan and Long Term Consulting

Background

Vodafone's growing M2M initiative included a management console that allowed their customers to manage their M2M Vodafone accounts and SIM installations. Vodafone's current offering was developed with their expert developers but without UX best practices. Vodafone wanted a project to show upper management the value of adding a UX component to business to business tools.

The solution

Stroomt responded by proposing a quick proof of concept project. The project which was scheduled in a quick 3 week period would do a UX Expert review of the current site as well as talk with a small group of users. On the basis of this discovery phase, Stroomt would recommend quick wins to improve the user experience directly as well as a longer term project proposal for a more systematic improvement of the UX for Vodafone's M2M users.

The process

The project process we followed was as follows:

• Background discussion with Vodafone in order to determine:
• critical success factors
• project requirements
• current sutiation
• Interview stakeholers to determine:
• Current technical state of the art
• directions for new development
• Spoke with customers to understand:
• Their mental model of the application
• Their workflow.
• Their usability issues.

Stroomt was able to come up with a series of recommendations for quick fixes for unifiying the user experience. There was a list of 30 enhancements which required little or no programming. For the mid and long term, Stroomt proposed a redesign project which could be introduced iteratively over a series of releases.

Who was involved

Stroomt took the typical team apporach so that deliverables were a group activity.
Jonathan Arnowitz was the User Experience Strategist and conceptual designer. He was primarily responsible for the long to mid term solution strategy.
Sander Coenen was the User Experience Designer. He was primarily responsible for the short term quick win designs.