Strategy and Concept
SMART goals definition
Establishing SMART goals are essential for defining valid usability metrics as well as indicate how the client will know if their product or service will be successful. SMART goals are also extremely helpful in determining priority during a long and complex development process.
The Strategic Grid
Creating a wall size grid of competing, complementary digital products and services to the client’s. The purpose is also a kind of competitive analysis and mood board: identifying what best speaks to the aspirations and needs of the new product or service. The grid makes what is out there transparent and provides an artifact that often inspires solutions as well as give the clients a reality check on what they can and want to achieve.
Vision, mission and principles
Vision workshops aim at helping clients define their online or digital strategy by taking their mission statements and translating that to their digital ambitions.
Business Requirements
Workshop aimed at mapping out a Client’s current understanding of the requirements for the user experience. The point is to create a baseline and common agreement about the current understanding of the requirements. The workshop is usually matched with user research and stake holder requirements gathering to then gather the requirements from other stakeholders.
Requirements engineering
Stakeholder workshops
Requirements definition workshops with all key stakeholders except, end users, which requires a different approach (see User Research).
Resources:
- Senior Designer
Estimated time needed:
Product research/Competitive analysis
Performing a review of all competitors real or perceived and looking what competitive advantages a newcomer on the market can offer by exploiting weaknesses in the current offerings.